com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing updates and the targeting of BarnesandNoble.com continue to be one of the key strategies Amazon.com uses, to the benefit of B2C customers (Chevalier, Goolsbee, 2003). As the number of Amazon.com sites has grown, including those in place globally, so has the need for scalability across millions of users. This aspect of e-commerce has benefited the company in its Amazon Web Services Strategy and makes its B2B services more reliable as a result (Feigenbaum, Parkes, Pennock, 2009). E-commerce as the basis of the company's B2C strategy has transcended the website and online stores to now also include distributed order management systems sold to other companies, along with Amazon Web Services and consulting services (Cenfetelli, Benbasat, Al-Natour, 2008). From these examples it's clear that Amazon.com has been able to successfully use e-business and e-commerce strategies to increase the firms' valuation (Filson, 2004). Summary

Amazon.com is unique as a .com...

From that foundation the company has been able to continually improve and move into new businesses, both B2C and B2B based.
References

Ronald T. Cenfetelli, Izak Benbasat, Sameh Al-Natour. (2008). Addressing the What and How of Online Services: Positioning Supporting-Services Functionality and Service Quality for Business-to-Consumer Success. Information Systems Research, 19(2), 161-181,239.

Judith Chevalier, Austan Goolsbee. (2003). Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com. Quantitative Marketing and Economics, 1(2), 203.

Joan Feigenbaum, David C. Parkes, David M. Pennock. (2009). Computational Challenges in E-Commerce. Association for Computing Machinery. Communications of the ACM, 52(1), 70.

Darren Filson. (2004). The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com and Its Early Competitors. The Journal of Business: Supplement to Volume 77 Issue 2, 77(2), S135-S154.